Marketing Coordinator

The George E. Booth Co., Inc is a family-owned and operated industrial automation sales company looking to hire their next full-time Marketing Coordinator.  Visit www.gebooth.com to learn more about the company values, products, and industry. A clean driving record is required for this position. This role comes with a competitive compensation plan and as well as excellent benefits. All candidates must be legally authorized to work in the United States.

Responsibilities for the Marketing Coordinator

·         Develops and maintains company-branding campaign organization-wide, creates a resource catalog and style guide accessible to all employees including presentation, flyer, logo, and other advertising materials.

·         Manages giveaway product stock with the use of an automated tracking software.

·         Works with sales representatives in encouraging/facilitating successful relationships with customer partners by providing product content and publications that align with company initiatives.

·         Gathers materials necessary to understand the project and competition in areas such as literature or previous marketing campaigns; analyze materials to determine most effect communication technique

·         Based on assessments, the marketing coordinator drafts and proposes communication campaigns, which may include social and online media, print media, direct mail, and other multimedia.

·         Creates and coordinates multimedia projects, including design and production.

·         Provides written content and digital design of advertising, promotional and educational material for internal and external audiences.

·         Utilizes S.E.O. methods to evaluate the success of campaign and to improve traffic of multimedia productions.

·         Identifies and defines objective of assigned market research projects; determines the best methods to use to meet the objectives.

·         Compiles data related to competitors’ products, such as pricing, sales, marketing, distribution, etc.

·         Forecasts and tracks industry marketing and sales trends based on collected data.

·         Maintains communication with partner marketing groups to gain broad perspective of market and adapt innovative initiatives.

·         Delivers reports and presentations of findings to management and/or executive leadership.

·         Develops and maintains asset tracking policy for sales demonstration equipment.

·         Schedules, coordinators and manages all aspects of sales and trade shows.

·         Performs other related duties as assigned

Requirements for the Marketing Coordinator  

·         Bachelor’s Degree in Marketing, Journalism, Advertising, Communications, or related field

·         One to three years of related experience in writing and editing projections; portfolio of relevant previous projects highly preferred.

·         Excellent verbal and written communication skills with the ability to translate complex concepts into easily understood language.

·         Attention to details, organizational aptitude, and superior research/analytical skills necessary.

Benefits

Full benefits package includes major medical, dental and vision with paid-time off and 401(k) 

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